TV ads we gone done

We're modern digital guys, but nothing beats the slap-you-over-the-head-with-a-good-joke-until-you-can't-forget-it power of television. It's the kind of advertising we love to watch and love to make. Here's an assortment.

Haunted House | Melbourne Writers Festival

We made this spot to promote our Twists & Turns choose-your-own-adventure app. We shot 6 alternate twist endings to make the YouTube version interactive.

Betrayal | TAB Sport

TAB Sport needed Kiwis to bet on the 2011 Rugby World Cup final. But with the All Blacks in top form, the odds were boring.

Our trusting client let us drag Ben and Tom (our long-running laid-back goofballs) down a dark path.

TAB Sport made $3.5 million on the game - the biggest betting event in New Zealand history.

Why Choose? | Lean Cuisine

The frozen food aisle is price-led. To break out, we had to smash the category's 'workbeast-supermum-spokewoman' cliche.

Jane surged past her KPIs. Research showed unusually high recall for the character herself. In a market plagued by fake fanciness and lame celebrities, we rose above by being a bit human. You know, like the people who buy this stuff.

Kea | TESA Iced Tea

New Zealanders don't drink iced tea. It's not a thing.

So to introduce a fancy new iced tea to market, we had to capture their Kiwi curiosity. Or in this case, Kea curiosity.

Melbourne Queer Film Festival

Launching the Proudly Different brand platform. A collaborative effort with our creative co-workers from the community.